Word of Mouth-Studie

By Alexander Becker
In April 26, 2008

72 Prozent aller Konsumenten recherchieren vor wichtigen Kaufentscheidungen in Social Media-Angeboten. Zu diesem Ergebnis kommt eine Studie der Society for New Communications Research, „Seventy-four percent of consumers report basing their decisions to do business with a company on their social media research. The study also found that 59% of those surveyed say they use social media as a place to vent their customer service frustrations,“ schreibt Clickz.com


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