Sten FrankeManaging Director
Partners and friends call him Mr. Digital, because Sten has lived the digital future for more than 20 years. After installing and programming robots at the age of 19, he developed digital marketing with search engines after studying business administration. Already in 1997 he founded the first SEO agency in Germany and in 2001 established the first web and later social media monitoring provider. In the ranking of Wirtschaftswoche it is one of the ``Top 100 Most Influential Internet People`` in Germany. His passion is ``Digital Business Innovation by Big Data, Digital Marketing & Social Media``, developing digital marketing tools, extensive studies and media performance business models to monetize digital assets, as well as marketing and branding strategies for major clients.
Mag von AtigManaging Partner
As a fortunate contender for the Jil Sander Scholarship, Mag has been working as a designer for New York's US label Ruff Ryders during his fashion design studies. There he also developed designs and campaigns with well-known artists from Hollywood and well-known musicians after his studies in visual communication. With TV producer and friend, Gold & Platinum music producer Sleepwalker, he has developed many campaigns and a Best of Team made up of friendly, well-known directors, photographers, audio producers, and entertainment industry designers!
Mag's Approach: Deciphering customer needs and developing strategies for brands, products, and stories. Since 2019 Mag is managing partner at ethority.
Louise WeilersDirector Business Development
Louise is a real influencer, top model and media professional. After studying media & visual communiaction in Amsterdam she has been a very successful model for over two decades. She is a born pescatarian. Her grandpa was a health freak and thought her all about superfoods at a very young age. Her only challenge was to find the combinations and portions to have the right balance with sports. She used to overdo it as she was addicted to kickboxing and running. Now, as an insightful, customer-focused and business development professional with 15+ years experience, she is leading high performing sales teams. Expertise in hiring, developing talent and building positive team cultures. Collaborative and analytical with a proven track record of creating, and implementing, successful brand engagement strategies for our clients.
The mission of ethority is to unleash the Brand Experience potential of our clients and to convert it into creative energy, measurable results and excellent business success.
Finding valid and comprehensible answers to complex questions motivates us – the multi-cultural team of ethority with its wide interdisciplinary expertise and experience in research and development for years – and leads us to even higher performance.