Sten FrankeManaging Director
Partners and friends call him Mr. Digital, because Sten has lived the digital future for more than 20 years. After installing and programming robots at the age of 19, he developed digital marketing with search engines after studying business administration. Already in 1997 he founded the first SEO agency in Germany and in 2001 established the first web and later social media monitoring provider. In the ranking of Wirtschaftswoche it is one of the ``Top 100 Most Influential Internet People`` in Germany. His passion is ``Digital Business Innovation by Big Data, Digital Marketing & Social Media``, developing digital marketing tools, extensive studies and media performance business models to monetize digital assets, as well as marketing and branding strategies for major clients.
Christian JourdantManaging Partner
Christian learned his business from the guru of Behavioral Marketing, Werner Kroeber-Riel, who invented the key visual of the ship with green sails for Beck's. After graduation, he went to the automotive industry and got to know the industry as a product manager, in the field and on the agency side, where he worked for Mercedes-Benz, Audi and Opel. After several years as head of marketing at Renault, in 2005 he chose his further path as a consultant for digital marketing, positioning and neuromarketing and came in contact with ethority. He worked for OTTO, Unilever, Deutsche Telekom, Vodafone and many others. His Approach: Decipher the customer's needs and develop strategies for brands, products and stories. Christian has been Managing Director at ethority since 2017.
Louise WeilersDirector Business Development
Louise is a real influencer and media professional. Insightful, customer focused and a business development professional with 15+ years experience, leading high performing sales teams. Expertise in hiring, developing talent, and building positive team cultures. Collaborative and analytical with a proven track record of creating, and implementing, successful brand engagement strategies for our clients.
The mission of ethority is to unleash the Brand Engagement potential of our clients and to convert it into creative energy, measurable results and excellent business success.
Finding valid and comprehensible answers to complex questions motivates us – the multi-cultural team of ethority with its wide interdisciplinary expertise and experience in research and development for years – and leads us to even higher performance.