AIDA Cruises // Social Media Success Case Study by ethority

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AIDA Social Media Success Case Study

Activation of traget groups & brand engagement with Social Media campaign for the christening of a new “AIDA” cruise ship

  • Facebook casting app with voting and sharing functions
  • Activation of targeted users with community management strategy
  • Facebook ad's media buying / production & management / success measuring
  • 500.000 User Coverage
  • 100.000 Voter per month
  • 250.000 new Facebook fans
  • 1.700 Casting participants
  • Nationwide PR: Bild / SZ / WAZ / Ostseezeitung / Kieler Nachrichten