TV goes Social – Millennials watch Media Brands on Snapchat

US Millennials say they usually view well-established media brands on the Snapchat rather than media which targets their generation – according a survey of 1,117 US Snapchat users conducted for Variety magazine. Most-viewed content are well-known TV channels, networks and magazines:

1. Buzzfeed (54%),
2. Comedy Central (44%),
3. iHeartRadio (32%),
4. Food Network (31%),
5. ESPN (27%),
6. People (25%),
7. Cosmopolitan (24%),
8. CNN (24%),
9. National Geographic (20%),
10. IGN Game Network (10%).

Interest specialists have also a lower viewership: IGN (16%), Mashable (10%), The Wall Street Journal (3%).

A serious contrast we see in the food interest sector where Food Network (31%) beats Tastemade (9%) – via futurescape.tv