TV goes Social – Millennials watch Media Brands on Snapchat
US Millennials say they usually view well-established media brands on the Snapchat rather than media which targets their generation – according a survey of 1,117 US Snapchat users conducted for Variety magazine. Most-viewed content are well-known TV channels, networks and magazines:
- Buzzfeed (54%),
- Comedy Central (44%),
- iHeartRadio (32%),
- Food Network (31%),
- ESPN (27%),
- People (25%),
- Cosmopolitan (24%),
- CNN (24%),
- National Geographic (20%),
- IGN Game Network (10%).
Interest specialists have also a lower viewership: IGN (16%), Mashable (10%), The Wall Street Journal (3%).
A serious contrast we see in the food interest sector where Food Network (31%) beats Tastemade (9%) – via futurescape.tv