Best Practices: Dog Lulu becomes a social media star – CIA using digital storytelling

The CIA is known as a top secret government agent, not known for being neither open to the public nor playful, as their tasks include gathering some of the most top secret intel there is in today’s world. But...

The Art of Blogging – Sten’s 12 Blog Success Strategies, Tips & Tricks

First of all Successful Blogging can be done by everyone with these simple 12 blog strategies – The Art of Blogging are current tips and tricks from a survey of top bloggers that helps to make your own blog even...

Social Media Report: Generation X is most active user group

Even the experts from Nielsen have been wondering about the outcome of their Social-Media-Report 2016. The market researchers looked at the social media usage of the different age groups. And, the result surprised even the pros. Unlike expected, the Millennials are not the most committed...

Social Media Shitstorm & PR Disaster: Crocs & David Bowie, Cheerios & Prince and Cinnabon & Carrie Fisher: Social Media, Dead Celebrities and Brands simply Do Not Fit Together

If social media managers and PR managers have learned from the past year 2016 and various Social Media Shitstorms & PR disasters, then it is a simple Merksatz: Never make the death of a celebrity particularly creative in the social...

TV goes Social – Millennials watch Media Brands on Snapchat

US Millennials say they usually view well-established media brands on the Snapchat rather than media which targets their generation – according a survey of 1,117 US Snapchat users conducted for Variety magazine. Most-viewed content are well-known TV channels, networks...

Facebook Video Strategy vs. Youtube earns more Engagement & Traffic

Initial analyses show that Facebook videos are shown in the NewsFeed more often than YouTube or Vimeo videos! This message is a challenge to Google’s own video service YouTube because now Facebook also wants its share in the growing...

Unleashing Digital Excellence – ethority has a new mission and introduces new S.M.A.R.T. Social Media Monitoring tools of DataChamp24

ethority, the former Social Media Marketing & Intelligence Pioneer with headquarters in Hamburg, places under the brand name “DataChamp24“ five new “Instant Market Intelligence Solutions“ on the market of intelligent Social Media monitoring tools which again set new standards...

8 reasons you need Video Marketing

Video is the driving force for web traffic in 2014 with ¼ of traffic being directed through Youtube each day. Recognizing how to produce engaging video content can drive campaigns and new products to new levels of exposure for...

Facebook to battle Snapchat

If you can’t buy them, destroy them. Facebook is in the works of creating a new application that will Rival that of Snapchat. In 2013 Facebook offered the owners of Snapchat a $3billion acquisition price tag, which Snapchat rejected...

DataChamp24 benefits in social media

Social media is a very tricky plane to navigate. Facebook, Twitter, Youtube, Instagram, Pinterest, Google+, and LinkedIn are just a few examples of the major players in social media. But there are other platforms for social media that companies...