What are the sales figures, market shares of Alexa, Google Home: The Smartspeaker market in numbers

The future is voice: It has long been anticipated that language will become the most important control element of the digital world. More and more people are using a search engine with their voice, talking to their sat nav...

The content brand as the best Google SEO strategy

 If we have a question, we ask Google. Understanding what people are looking for and what questions they ask is the first requirement to build an effective content brand. If we look at the usage motives of most brands, there...

Robots Packaging Center in China – Digitization Logistics & Shipping in eCommerce

This video shows best practices in logistics digitization – A fully automatic robotic packaging center of China’s shipping and logistics giant STO Express shows us what the reality in eCommerce and the logistics industry must be in order to remain competitive...

#Jamaikakoalition – German Government Poker is Topic No. 1 on the Web

Ethority conducted a recent study about how German online users reflect the ongoing negotiations between the three participated German parties CDU/CSU, Die Gruenen and the FDP to built a new German government under the leadership of Chancellor Angela Merkel.  The parties have...

IKEA’s brilliant Video Marketing Strategy – Slow TV Youtube Ads

Video Marketing with Slow TV? Don’t follow the rules of advertising – and that’s why it’s so funny, creative and probably successful. Ikea has launched a new video ad campaign on YouTube and the clips are against all the usual rules...

The​ ​Rise​ ​of​ ​the​ ​Chatbot

In​ ​the​ ​social​ ​media​ ​landscape,​ ​chatbot​ ​services​ ​have​ ​been​ ​gaining​ ​major​ ​traction​ ​from businesses​ ​looking​ ​to​ ​stay​ ​connected​ ​with​ ​their​ ​consumer​ ​base​ ​at​ ​all​ ​times​ ​regardless​ ​of​ ​service hours.​ ​Since​ ​Facebook​ ​messenger​ ​has​ ​opened​ ​itself​ ​to​ ​chatbot​ ​technology​ ​there​...

Three surefire ways to boost your social media conversions

Social​ ​Media​ ​Marketing​ ​is​ ​a​ ​slippery​ ​slope​ ​that​ ​is​ ​constantly​ ​changing​ ​and​ ​what​ ​may​ ​be successful​ ​today,​ ​may​ ​fall​ ​flat​ ​tomorrow.​ ​Because​ ​of​ ​this​ ​it​ ​is​ ​always​ ​important​ ​to​ ​remain​ ​as relevant​ ​as​ ​possible​ ​if​ ​your​ ​business​ ​relies​ ​strictly​...

9 Great Content Ideas – History of Content Marketing – Back to the Future

All marketers are constantly talking about content marketing. Of course, not everyone knows what they are talking about, and only the fewest know the long history and tradition of this “supposedly” still young discipline, which started thousands of years...

The three most important rules to manage a “Twitter-Shitstorm”

No matter how much effort and quality you put in, not all customers will be satisfied with negative feedback and complaints being part of the daily routine for all companies. With social media, these negative reactions can have a...

Online experiences in Germany: Social media is stagnating while WhatsApp continues to expand

Every year ARD and ZDF publish an online study with this years edition being of particular interest for German brands (http://www.ard-zdf-onlinestudie.de/). Covering a wide range of topics including the state of the current streaming industry in Germany,  the most...