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What are the sales figures, market shares of Alexa, Google Home: The Smartspeaker market in numbers
The future is voice: It has long been anticipated that language will become the most important control element of the digital world. More and more people are using a search engine with their voice, talking to their sat nav... -
The content brand as the best Google SEO strategy
If we have a question, we ask Google. Understanding what people are looking for and what questions they ask is the first requirement to build an effective content brand. If we look at the usage motives of most brands, there... -
Robots Packaging Center in China – Digitization Logistics & Shipping in eCommerce
This video shows best practices in logistics digitization – A fully automatic robotic packaging center of China’s shipping and logistics giant STO Express shows us what the reality in eCommerce and the logistics industry must be in order to remain competitive... -
#Jamaikakoalition – German Government Poker is Topic No. 1 on the Web
Ethority conducted a recent study about how German online users reflect the ongoing negotiations between the three participated German parties CDU/CSU, Die Gruenen and the FDP to built a new German government under the leadership of Chancellor Angela Merkel. The parties have... -
IKEA’s brilliant Video Marketing Strategy – Slow TV Youtube Ads
Video Marketing with Slow TV? Don’t follow the rules of advertising – and that’s why it’s so funny, creative and probably successful. Ikea has launched a new video ad campaign on YouTube and the clips are against all the usual rules... -
The Rise of the Chatbot
In the social media landscape, chatbot services have been gaining major traction from businesses looking to stay connected with their consumer base at all times regardless of service hours. Since Facebook messenger has opened itself to chatbot technology there... -
Three surefire ways to boost your social media conversions
Social Media Marketing is a slippery slope that is constantly changing and what may be successful today, may fall flat tomorrow. Because of this it is always important to remain as relevant as possible if your business relies strictly... -
9 Great Content Ideas – History of Content Marketing – Back to the Future
All marketers are constantly talking about content marketing. Of course, not everyone knows what they are talking about, and only the fewest know the long history and tradition of this “supposedly” still young discipline, which started thousands of years... -
The three most important rules to manage a “Twitter-Shitstorm”
No matter how much effort and quality you put in, not all customers will be satisfied with negative feedback and complaints being part of the daily routine for all companies. With social media, these negative reactions can have a... -
Online experiences in Germany: Social media is stagnating while WhatsApp continues to expand
Every year ARD and ZDF publish an online study with this years edition being of particular interest for German brands (http://www.ard-zdf-onlinestudie.de/). Covering a wide range of topics including the state of the current streaming industry in Germany, the most...
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Recent Posts
- What are the sales figures, market shares of Alexa, Google Home: The Smartspeaker market in numbers
- The content brand as the best Google SEO strategy
- Robots Packaging Center in China – Digitization Logistics & Shipping in eCommerce
- #Jamaikakoalition – German Government Poker is Topic No. 1 on the Web
- IKEA’s brilliant Video Marketing Strategy – Slow TV Youtube Ads
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