Content Marketing

The content brand as the best Google SEO strategy

 If we have a question, we ask Google. Understanding what people are looking for and what questions they ask is the first requirement to build an effective content brand. If we look at the usage motives of most brands, there...

IKEA’s brilliant Video Marketing Strategy – Slow TV Youtube Ads

Video Marketing with Slow TV? Don’t follow the rules of advertising – and that’s why it’s so funny, creative and probably successful. Ikea has launched a new video ad campaign on YouTube and the clips are against all the usual rules...

9 Great Content Ideas – History of Content Marketing – Back to the Future

All marketers are constantly talking about content marketing. Of course, not everyone knows what they are talking about, and only the fewest know the long history and tradition of this “supposedly” still young discipline, which started thousands of years...