TV goes Social – Millennials watch Media Brands on Snapchat

By Sten Franke
In April 28, 2016

US Millennials say they usually view well-established media brands on the Snapchat rather than media which targets their generation – according a survey of 1,117 US Snapchat users conducted for Variety magazine. Most-viewed content are well-known TV channels, networks and magazines:

  1. Buzzfeed (54%),
  2. Comedy Central (44%),
  3. iHeartRadio (32%),
  4. Food Network (31%),
  5. ESPN (27%),
  6. People (25%),
  7. Cosmopolitan (24%),
  8. CNN (24%),
  9. National Geographic (20%),
  10. IGN Game Network (10%).

Millennials Survey,

Interest specialists have also a lower viewership: IGN (16%), Mashable (10%), The Wall Street Journal (3%).

A serious contrast we see in the food interest sector where Food Network (31%) beats Tastemade (9%) – via futurescape.tv

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