TV goes Social – Millennials watch Media Brands on Snapchat

By Sten Franke
In April 28, 2016

US Millennials say they usually view well-established media brands on the Snapchat rather than media which targets their generation – according a survey of 1,117 US Snapchat users conducted for Variety magazine. Most-viewed content are well-known TV channels, networks and magazines:

  1. Buzzfeed (54%),
  2. Comedy Central (44%),
  3. iHeartRadio (32%),
  4. Food Network (31%),
  5. ESPN (27%),
  6. People (25%),
  7. Cosmopolitan (24%),
  8. CNN (24%),
  9. National Geographic (20%),
  10. IGN Game Network (10%).

Millennials Survey,

Interest specialists have also a lower viewership: IGN (16%), Mashable (10%), The Wall Street Journal (3%).

A serious contrast we see in the food interest sector where Food Network (31%) beats Tastemade (9%) – via futurescape.tv

Leave A Comment

ethority » Brand Engagement & Loyalty » Experience Era.
  • HAMBURG
  • +49 40 300.699.80

Recent Tweets

  • Nicht die #Sprachsuche sondern vielmehr die #ConversationaAI ist der nächste große #Disrupter… https://t.co/5h4Kr0YuC4
  • #Robotics und #AI gehört die Zukunft // #Infographic #tech #innovation #ML #BigData #IoT #VR #DataScience #data… https://t.co/50l6NCQlJs
  • Megatrends in #Finanzdienstleistungssektor: Wichtigste Technologien, die die Zukunft des Banking formen werden //… https://t.co/i5g7v2rB3B