Twitter update, how it can improve your brands reach.

By Sten Franke
In April 15, 2014

In an attempt to keep users engaged longer through its desktop application, Twitter is slowly rolling out a new design for Twitter profiles. These new profiles are more than just ways for users to interact with their followers and people that they follow, this new layout and everything that comes with it presents great opportunities for businesses and brands to market through Twitter at a higher rate of efficiency. At DataChamp24, we see this as a valuable opportunity to increase engagement with your consumer base across the board, and here is why.

NOTIFICATIONS: Available on your desktop, you are able to receive real-time notifications on new retweets, replies, favorites, and new followers. This feature allows businesses to know instantly who is engaging with their content and to reply quickly and appropriately. As 83% of Twitter users expect a same day reply when they tweet a company on Twitter, this  features has the abililty to present a higher rate of efficiency, and faster response times to mentions. This would garner positive feedback from followers and strengthen customer loyalty

COVER PHOTOS: Similar to Facebook, Twitter is going to be removing background images in your profile and having only a large cover photo at the top of your timeline. This is prime real-estate to promote a new product, highlight customers, and promote events through an engaging photo.

NEW TWEET STYLES: New tweets will include: pinned tweets, best tweets, and filtered tweets. Each of these functions can be used to gain maximum exposure to certain content.

Pinned tweets will allow your business to place a specific tweet at the top of your timeline  regardless of date posted, so that when users visit your page, the pinned tweet will be the first one they see. Keep the most important information and content at the top of your timeline so that it has the highest chance of being seen. Pin content that contain calls to actions or important advertisements for a new product.

Best tweets are highlighted for high engagements such as retweets, replies, and favorites. Tweets with high engagement are labeled with the “best tweets” and are presented larger in your timeline. This allows users to easily see your best content with highest engagement.

Filtered tweets allows users to view your timeline and separate your tweets by content type i.e. tweets only, photo/video, and replies. This is a great tool for users in that it gives users more control and higher accessibility to all your content.

PHOTOS: This is one of the crucial changes to the desktop feature. Photos have been revamped in that you can now individually hashtag photos instead of using tags only in the tweet limit. You will be able to upload up to 4 pictures at a time as a slideshow. With up to four images at a time, you can upload a story to your followers. For example, if you are a business whose focus is on gardening, you can post four pictures telling the story of beginning a gardening project to then end result of a full blooming garden using your products all with the new slideshow feature.

VIDEO: The integration of streamlining videos through the Vine service in your timeline can yield great results for your followers and your advertising campaigns. While using the Vine video service, videos will start playing automatically in your without having to be clicked on.

EMOJI’S: At first only available through the mobile service, Emoji’s will be breaking into the desktop interface . Emoji’s are cute and fun to use, and are a good way to express fun emotions when replying or conversing with your user base.

The desktop experience through Twitter with its new design will make for a more fun, and exciting way for companies, brands, and users to use Twitter, and engage with each other easier. An example of the new Twitter design can be seen here through @channingtatum. His page features the new cover photo, and pinned tweet feature. These features will be slowly rolled out over the coming month for all users to have access.

Twitter profile

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