Blogging and SEO. 10 Statistics to strengthen your brand.

By Sten Franke
In April 4, 2014

Blogging for your business can be a very important marketing tool on many levels. From boosting pageviews, SEO Rankings, and converting readers to customers; blogging is an effective way to show that your business is active in its target community. Blogging is not new in today’s online world, but here are some amazing statistics and facts to help you understand just how effective blogging can be for you and your business.

  1. Blogs boost your inbound links by 97% compared to a website that does not blog.

  2. Websites that blog have up to 434% more indexed pages, the more indexed pages you have, the more search traffic you receive.

  3. 61% of Consumers have made a purchase based on a blog post.

  4. 70% of consumers learn more about a company through their blog posts, and 82% of consumers enjoy reading relevant blog postings from the company.

  5. on average between 5-10 blogs are read per day.

  6. Companies with 51 or more blog posts receive an increase of 77% increase in monthly leads when actively posting.

  7. 65% of people prefer to read blogs in the morning.

  8. 10AM is the most popular time to post blogs.

  9. 31.1% of consumers consider a brands blogs the second most influential factor in making a purchase.

  10. 25 Billion blog pages viewed every month.

Blog posts can be a very integral part to the success of your brand. With Google ranking links highly in its SEO algorithms, involving your business with consistent blogging will have an immediate increase in traffic to your site. The ultimate goal is to engage with your consumer base on a consistent bases, for through engagement, you heighten the chance for generating new leads and customers.

With DataChamp24 you can monitor your blogs engagement, sentiment, reach and that of your competitors all in a central location. This allows you to always keep track of all conversations on your blog, or other platforms where your blog is being reposted or talked about. Monitor your competitors blogs as well in a central location so that you are always a step ahead of your industry and most importantly your competitors.

Infographic of blogging statistics

Infographic of blogging statistics

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