Three surefire ways to boost your social media conversions

By Sten Franke
In November 2, 2017

Social​ ​Media​ ​Marketing​ ​is​ ​a​ ​slippery​ ​slope​ ​that​ ​is​ ​constantly​ ​changing​ ​and​ ​what​ ​may​ ​be successful​ ​today,​ ​may​ ​fall​ ​flat​ ​tomorrow.​ ​Because​ ​of​ ​this​ ​it​ ​is​ ​always​ ​important​ ​to​ ​remain​ ​as relevant​ ​as​ ​possible​ ​if​ ​your​ ​business​ ​relies​ ​strictly​ ​on​ ​social​ ​media​ ​to​ ​garner​ ​new​ ​customers​ ​and sales.​ ​Social​ ​media​ ​trends​ ​change​ ​essentially​ ​every​ ​other​ ​week​ ​with​ ​new​ ​ways​ ​to​ ​best​ ​engage with​ ​your​ ​base,it​ ​is​ ​important​ ​to​ ​never​ ​remain​ ​stagnate​ ​lest​ ​you​ ​get​ ​left​ ​behind​ ​by​ ​your competitors​ ​or​ ​newcomers.​ ​So​ ​be​ ​sure​ ​to​ ​routinely​ ​follow​ ​these​ ​3​ ​steps​ ​to​ ​ensure​ ​that​ ​your content​ ​is​ ​as​ ​relevant​ ​as​ ​possible.

1.​ ​Reshape​ ​your​ ​content​ ​for​ ​resharing
Sometimes​ ​you​ ​find​ ​a​ ​golden​ ​star​ ​in​ ​the​ ​midst​ ​of​ ​your​ ​postings,​ ​content​ ​that​ ​garners​ ​higher attention,​ ​reactions​ ​and​ ​conversions​ ​than​ ​anything​ ​else​ ​you​ ​have​ ​posted,​ ​but​ ​how​ ​do​ ​you​ ​take this​ ​one​ ​one​ ​post​ ​and​ ​extend​ ​its​ ​success​ ​over​ ​time?
Take​ ​the​ ​time​ ​to​ ​understand​ ​why​ ​it​ ​resonated​ ​with​ ​your​ ​base,​ ​and​ ​then​ ​repurpose​ ​the​ ​content for​ ​future​ ​use.​ ​Use​ ​it​ ​for​ ​advertisements​ ​on​ ​various​ ​channels,​ ​take​ ​out​ ​snippets​ ​and​ ​post​ ​it standalone​ ​with​ ​the​ ​same​ ​linkage.
If​ ​it​ ​has​ ​high​ ​value,​ ​then​ ​it​ ​is​ ​content​ ​that​ ​you​ ​want​ ​to​ ​be​ ​linking​ ​to​ ​again.​ ​Change​ ​the​ ​image,​ ​ask questions,​ ​generate​ ​a​ ​poll,​ ​create​ ​a​ ​giveaway;​ ​so​ ​long​ ​as​ ​the​ ​content​ ​is​ ​relevant​ ​you​ ​need​ ​to​ ​be using​ ​it​ ​smartly​ ​for​ ​as​ ​long​ ​as​ ​possible​ ​without​ ​becoming​ ​too​ ​spammy.

2.​ ​Link​ ​to​ ​relevant​ ​landing​ ​pages
Sharing​ ​a​ ​link​ ​is​ ​one​ ​thing,​ ​ensuring​ ​the​ ​person​ ​clicking​ ​on​ ​that​ ​link​ ​ends​ ​up​ ​where​ ​you​ ​want them​ ​to​ ​is​ ​another.​ ​Too​ ​often​ ​are​ ​links​ ​shared​ ​that​ ​go​ ​directly​ ​to​ ​a​ ​blog​ ​post​ ​but​ ​does​ ​not​ ​link​ ​to a​ ​place​ ​of​ ​action​ ​for​ ​the​ ​reader.
If​ ​the​ ​purpose​ ​of​ ​your​ ​blog​ ​is​ ​to​ ​generate​ ​conversions,​ ​you​ ​need​ ​to​ ​have​ ​conversion​ ​links​ ​that​ ​go to​ ​a​ ​landing​ ​page​ ​that​ ​will​ ​take​ ​the​ ​reader​ ​on​ ​the​ ​next​ ​step​ ​towards​ ​a​ ​purchase​ ​or​ ​contacting you​ ​for​ ​more​ ​information.​ ​If​ ​you​ ​are​ ​tying​ ​a​ ​blog​ ​post​ ​to​ ​the​ ​selling​ ​of​ ​clothing,​ ​but​ ​there​ ​are​ ​no links​ ​that​ ​lead​ ​to​ ​the​ ​clothing​ ​line​ ​in​ ​question,​ ​then​ ​you​ ​are​ ​wasting​ ​yours​ ​and​ ​your​ ​readers​ ​time.
And​ ​if​ ​you​ ​do​ ​happen​ ​to​ ​link​ ​to​ ​a​ ​landing​ ​page,​ ​be​ ​sure​ ​it​ ​is​ ​optimized​ ​with​ ​conversion​ ​in​ ​mind, and​ ​not​ ​just​ ​a​ ​generic​ ​/​ ​spammy​ ​page​ ​that​ ​will​ ​turn​ ​the​ ​reader​ ​away.

3.​ ​Optimize​ ​your​ ​post​ ​per​ ​channel
Facebook​ ​is​ ​not​ ​Twitter,​ ​and​ ​posting​ ​with​ ​multiple​ ​hashtags​ ​that​ ​broadly​ ​relevant​ ​comes​ ​off​ ​as spam.​ ​The​ ​same​ ​goes​ ​for​ ​twitter.​ ​With​ ​140​ ​letters,​ ​focus​ ​more​ ​on​ ​the​ ​content​ ​of​ ​your​ ​text,​ ​not the​ ​hashtags​ ​that​ ​are​ ​broadly​ ​relevant​ ​for​ ​you.

Instead​ ​of​ ​lengthy​ ​text,​ ​or​ ​irrelevant​ ​hashtags​ ​consider​ ​replacing​ ​that​ ​with​ ​eye​ ​catching​ ​pictures and​ ​videos.​ ​Facebook​ ​posts​ ​with​ ​pictures​ ​garner​ ​on​ ​average​ ​53%​ ​more​ ​likes​ ​than​ ​a​ ​normal posting,​ ​and​ ​Twitter​ ​images​ ​can​ ​catch​ ​the​ ​user’s​ ​eye​ ​long​ ​enough​ ​as​ ​they​ ​scroll​ ​to​ ​click​ ​on​ ​your link​ ​to​ ​your​ ​prefered​ ​landing​ ​page.
Whether​ ​on​ ​Facebook,​ ​Twitter​ ​or​ ​LinkedIn,​ ​do​ ​some​ ​testing​ ​with​ ​content​ ​with​ ​and​ ​without​ ​photo as​ ​well​ ​as​ ​more​ ​concise​ ​text​ ​that​ ​speaks​ ​to​ ​the​ ​content​ ​which​ ​you​ ​are​ ​sharing.​ ​And​ ​if​ ​you​ ​must use​ ​hashtags​ ​make​ ​sure​ ​they​ ​are​ ​relevant​ ​and​ ​not​ ​broad,​ ​creating​ ​one​ ​around​ ​your​ ​campaign will​ ​generate​ ​more​ ​success​ ​than​ ​using​ ​#socialmediamarketing.

With​ these 3​ things you should beii able to take the steps to posting more relevant content, und garner more attention and potentially conversions. For more assistance of drafting a suitable social media campaign​ for​ your business contact us so we can discuss the best solutions for your needs.

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